Action Plan خطة عمل

The Direct Steps

My first plan as Shamal AI's technology lead — small repeatable projects, training, events, and impact work with KAUST.

Ahmed Saleh · Technology Lead, Shamal AI · 2026

The Focus التركيز

We win by compounding — not one big betنكسب بالتراكم، لا بالرهان الكبير

Many small, repeatable wins build steady cash and reputation faster than one big deal — while impact work with KAUST opens the doors.

150–200kSAR — target repeatable project size

4tracks running in parallel

KAUSTtwo impact initiatives — detection + digital twin

Aug–Dec2026 — the near execution window

Four Tracks المسارات الأربعة

Four simple tracks — running now

01

Impact & Outreach أثر وتواصل

Two KAUST initiatives: camel monitoring with Dr. Basem Shihada, and a 3D digital twin with the Visualization Lab. Reputation & doors — maybe some funding, not the focus.

02

Small Projects مشاريع صغيرة

Repeatable cash-flow work at 150–200k SAR: exhibition-stand content, season activations, giga-project VR walkthroughs. The money engine.

03

Training تدريب

Two edges: an internal team that works AI-first, and immersive / AI training we sell to clients.

04

Events فعاليات

The nearest events (Aug–Dec 2026) and the people to meet — we show up with a demo, not empty-handed.

Each track funds the next: small projects make cash, training builds capacity, events bring clients, and KAUST impact opens the doors.

Track 1 · Impact أثر

Camel monitoring from the sky — with KAUST

A project we build with Dr. Basem Shihada (Professor of Computer Science, KAUST): a vision model (YOLO) that detects and tracks camels from a single low-cost drone at ~120 m — on the first aerial camel dataset of its kind.

SAR 2B / year — camel economy 2.1M head · 80k owners Road accidents · grazing · losses

Our role at Shamal: real aerial operations + the detection we already run (our model already spots camels in the sandbox demo). Payoff: a KAUST co-brand, national PR and relationships — not revenue.

ILLUSTRATIVE

CAMEL

MODEL · YOLODETECTED · 11ALT · 120 m

Aerial livestock context; detection overlay is illustrative. Project & findings: Dr. Basem Shihada, KAUST.

Track 1 · Impact التوأم الرقمي

A 3D digital twin — with the KAUST Visualization Lab

Already built: a navigable 3D digital-twin platform — a photogrammetry base model with pinned hotspots, media and web-views, on Desktop and in VR — developed with the KAUST Visualization Lab (KVL).

Photogrammetry base + hotspots Desktop & VR

Use it this week: in the safety-management meeting we walk a KAUST site in 3D — pin hazards, assets and procedures, and review them in a live twin instead of on paper.

Navigable 3D twin — photogrammetry base you can move through

Pinned hotspots + media

Drop in models, video, web-views

Platform shown on a Red Sea reef survey; the same engine builds the KAUST-site twin for the safety walkthrough.

Track 2 · Small Projects مشاريع صغيرة

Repeatable cash-flow projects — 150–200k SAR

Proven buyers, a buying window open now, one offer sold many times.

Cityscape stands أجنحة سيتي سكيب

577 exhibitors need 3D/VR flythroughs. Stand contracts are awarded Jun–Sep = now.

window open

Riyadh Season موسم الرياض

Activations are procured each summer for the October opening — one zone activation = our ticket size.

GEA / SELA

Giga-project VR جولات VR

"Walk it before it's built" — the same demo sells to NEOM, Diriyah, ROSHN and Qiddiya.

repeatable

WC2034 stadiums ملاعب 2034

No headset walkthrough exists for any flagship stadium yet — a white space we open with the opener stadium.

white space

Proof assets ready to demo: the CCTV Practical Lab, zSpace medical VR, Falcon MR, our earlier immersive work — we show, then close.

Track 3 · Training تدريب

Training with two edges — a capability and an offering

INTERNAL

An AI-native team فريق يعمل بالذكاء الاصطناعي

Upgrade non-technical people into technical ones: terminal-first with the best tools (Claude Code · Antigravity · ChatGPT), and every output reviewed by a real engineer. AI is a must, not a luxury — faster, cheaper, more scalable.

honest target: 2–3× output

OFFERING

Training we sell تدريب نبيعه

Immersive VR modules for buyers with a track record: Health (zSpace), Education / TVTC (the CCTV Practical Lab), Hajj (Manasik + workforce) — plus AI-upskilling programs.

150–200k SAR / module

The same capability we train on internally is the one we sell — the proof is that we run on it ourselves.

Track 4 · Nearest Events أقرب الفعاليات

Where we show up — Aug to Dec 2026

31 Aug–3 SepRiyadh

LEAP + DeepFest ليب + ديب فيست

The AI stage + giga-project pavilions — Shamal AI positioning. We attend with a demo on Quest.

MUST

15–17 SepRiyadh

GAIN — Global AI Summit القمة العالمية للذكاء الاصطناعي

SDAIA and the AI × visualization intersection — position the Shamal model.

HIGH

29 Sep–1 OctRiyadh

GESS Saudi جيس السعودية للتعليم

The heart of the training track — demo the CCTV Practical Lab to TVTC, Education and Tatweer.

HIGH

26–29 OctRiyadh

Global Health معرض الصحة العالمي

Clinical VR training — our zSpace medical track record is the proof for simulation buyers.

HIGH

16–19 NovRiyadh

Cityscape Global سيتي سكيب

The most important week — every stand is 3D/VR content, all giga-projects in one hall. Demos ready, meetings pre-booked.

MUST

Nov (TBC)Jeddah

Hajj & Umrah Expo مؤتمر الحج والعمرة

VR Manasik + workforce training — prepare the concept before November.

HIGH

Researched 2026-07-28; re-verify TBC dates monthly before committing.

People & Doors مَن سنعمل معهم

The people and the doors — by name

Dr. Basem Shihada د. باسم شحادة — كاوست

Professor of Computer Science, KAUST; leads the camel-monitoring project. Our impact-track partner.

KAUST Visualization Lab مختبر التصور — كاوست

Our digital-twin partner (KVL). The safety-management team is the near-term user this week.

Diriyah ديرية

CMO Kiran Haslam. Two experience centers exist; a headset-VR add-on is the gap. Door: the 150+ marketing org.

ROSHN روشن

CMO Waseem Khashan. A proven buyer of VR launches; differentiate via stadium VR (Aramco Stadium).

GEA / SELA هيئة الترفيه / سيلا

Riyadh Season — zone activations are bought this summer for the October opening.

MoH & TVTC الصحة و TVTC

The immersive-training buyers — our zSpace medical and CCTV Practical Lab work is the proof.

Published names as outreach targets — start where Shamal already has a relationship.

The Direct Steps الخطوات المباشرة

What I do — in order

1

Present the KAUST digital twin to safety management

This week's meeting — walk a KAUST site in 3D; pin hazards and procedures.

this week

2

Supplier registrations, in one batch

NEOM · Qiddiya · SEVEN · Diriyah · Red Sea · ROSHN · Expo 2030 · King Salman Park · Saudi Downtown.

Aug · 1–2 days

3

One hero demo

A VR walkthrough of the opener stadium / Expo 2030 site — the same demo sells to everyone.

Aug → Nov

4

Kick off the camel project with Dr. Basem

Data + detection with KAUST — define the role, the contribution and the outputs.

Aug–Sep

5

LEAP + GESS + Global Health, with live demos

Walk giga-project pavilions; run the immersive-training demos for proven buyers.

Sep–Oct

6

Cityscape — the week

Demos ready, meetings pre-booked (Haslam · Khashan); close Q1 2027 pilots.

16–19 Nov

What I need from leadership ما أحتاجه

A simple decision: we start now

Green light الضوء الأخضر

Run the four tracks in parallel under Shamal AI.

Time & a small pod وقت وفريق صغير

Protected build time + me, a designer/dev, and engineering review.

A small budget ميزانية صغيرة

One hero demo + supplier registrations + event passes (LEAP · Cityscape · GESS).

Relationships العلاقات

Warm intros where Shamal already has a door — giga-projects and KAUST.

North star: repeatable 150–200k SAR projects + impact work with KAUST.

Thank You شكراً

Ahmed Saleh · Technology Lead, Shamal AI